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By Lois Weiss

The luxury Italian menswear brand, Zegna will soon be opening at 66 Gansevoort St. in the Meatpacking District.

The new storefront includes 2,100 square feet on the ground plus 1,200 square feet on the lower level.

Chris DeCostra and Tabatha McGurr from GoodSpace NYC represented the fashion house that was founded by Ermenegildo Zegna and now led by his grandson, Chief Executive Ermenegildo “Gildo” Zegna.

The building owners, William E. Gottlieb Real Estate and Aurora Capital Associates, have refurbished and restored most of the block between Washington St. and Greenwich/Ninth Avenue with the top upscale brands.

For instance Assouline is Zegna’s immediate neighbor with Hermes, Loro Piano and Brunello Cucinelli further east down the block. The Whitney Museum and High Line are on the next block west.

Asking rents on the best Meatpacking blocks are averaging over $600 per foot while other blocks are languishing.

The store is Zegna’s most recent foray into the Meatpacking neighborhood. The company previously owned a building at 771 Washington St. at West 12th St. which it sold in 2015 for $71 million before the area transitioned into the ultra-luxury market.

At the time, it also leased a spot at Brookfield Place and signed a 15-year lease with Jeff Sutton for 9,000 square feet in the base of the Crown Building at 730 Fifth Ave. at a reported rent of $4000 per foot. Its global store’s door opens at 4 West 57th St. next to jeweler Buccellati which holds down the luxury corner.

Starting out as a wool maker when the company was founded in 1910 in Trivero, Italy, it is now listed on the NYSE and includes the innovative womenswear, menswear and accessories brand Thom Browne as well as Tom Ford. It also fosters the best Italian fabrics and preserves artisanal wool mills through its Luxury Textile Laboratory Platform.

The brokers and owners declined comment.

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