Pop-ups are hot — and they’re not just for selling stuff anymore.
An upcoming exhibition created by a former Goldman Sachs exec that required a pop-up lease is raising money for an African children’s charity.
The exhibit, “Life Living Life,” was organized by Michael Sloyer at 498 Broome St. and will feature photographs taken by him and his father, Alan, a Long Island gastroenterologist.
For the exhibition, the first with his father, Sloyer found the Soho space by the corner of West Broadway through Jay Arena at Parasol Projects, one of several companies that specialize in renting pop-ups for artists, brands, events and corporations.
The space has 1,800 square feet on the ground floor, which features a big skylight in the rear, and an additional 1,800 square feet in a selling basement.
It costs $17,000 to rent, which is already covered by $30,000 in donations.
The exhibit opens with a party on Nov. 26 and runs through Dec. 8.
Along with the photos, priced from $1,000 to $2,000, the younger Sloyer is bringing in performers such as a harp player and tap dancers, and friends to run classes on kickboxing and yoga.
All involved are donating their time and any proceeds to the charity, Ghana Make A Difference, a shelter for orphans, developmentally challenged and previously kidnapped children.
Seven years ago, while working for Goldman Sachs in New York, Sloyer signed up for a volunteer trip to another orphanage. “I fell in love with the people there,” he recalls. “When normal life resumed, I looked for a way to give back rather than doing just a one-week volunteer trip.”
After being transferred to Hong Kong and Toyko, Sloyer began raising money to send to Ghana by mounting exhibits and selling photographs to his wealthy network.
Since then, he has raised and donated $500,000 to Ghana Make A Difference. This non-governmental organization was founded by Cory and Stacey Hoffman from Boise, Idaho, who after volunteering elsewhere, built this children’s shelter on donated land west of the capital, Accra. “We were able to build a school there and have medical missions and a volunteer house,” Sloyer says. “We just did 113 surgeries there in October.”