Trump International Hotel and Tower residents who wanted the Trump name removed from the Central Park West building are not getting their way, The Post has learned.
The condo board of the glass tower overlooking Central Park, which boasts hotel rooms and condos, voted unanimously Tuesday night to keep the Trump name on the building’s signage, albeit with a few minor tweaks, The Post has learned.
The main change will be to remove the word “tower” from the marquee overhanging the building’s front entrance — and replace it with the building’s address, 1 Central Park West, these people said. The new marquee will read “Trump International Hotel” followed by the address, but the legal name of the building will remain Trump International Hotel and Tower, sources said.
Another sign at the front of the building, which sits below a globe structure, will be removed entirely. And a sign on the west side of the building along Broadway — where comedian Sacha Baron Cohen’s character famously defecated in the “Borat” movie — will remain as is, these people added.
“The signage and port cochere will all be contemporized and relit,” Trump’s eldest child, Donald Trump Jr., told The Post in a statement. “We will revitalize the landscaping and the common areas and add life to the lower level façade with lighting. It will be cleaner and more contemporary.”
The nine-member board, which includes Don Jr., negotiated the signage changes for three months after receiving complaints from some condo owners that the Trump name was dragging down the value of their real estate. But Don Jr. told The Post that the board was happy to upgrade the signage to include the address because it’s “the best address in the world.”
It’s unclear how the changes will sit with unhappy condo owners, first reported by the New York Times, as the residents use the same main entrance as the hotel guests across from Columbus Circle.
Other Trump-branded real estate in New York has been renamed since Donald Trump won the presidency, including another hotel-condo hybrid downtown that was sold and later rebranded the Dominick Hotel.
The board also voted to extend the Trump Organization’s contract to manage the building to 2035.
The 1 Central Park West tower was the first hotel to bear Trump’s name when it opened in 1997 with a feng shui ceremony followed by champagne at the upscale Jean-Georges restaurant, which is located on the Central Park side of the building.
Twenty years later, the Trump International’s public and private spaces are getting over $20 million in updates. The renovation of the hotel’s guest rooms, hallways and public areas was finished last year with work on the residential hallways underway and exterior treatments in design.
The brass and smoked glass entrances, lower façade, porte cochere, bollards, signage, lights and landscaping are soon to be modernized. The new landscaping will echo the greenery of Central Park across the street, curving around the exterior plaza and perimeter of the hotel that sits on a dramatic point where Broadway and Central Park West meet at Columbus Circle.
New maple trees are planned for its West 61st Street boundary with modern bollards to rim the parking garage, loading dock and entries. A new granite sidewalk will greet residents and hotel guests, while an updated portico and modernized exterior lit signage will top off the further approximately $500,000 in work.
The property has hotel rooms that can be used by its owners up to 179 days per year as well as private residential condominiums that have access to the hotel amenities including the spa, pool and room service from Jean-Georges.
Units now for sale range from a $29.95 million five-bedroom 50th-floor penthouse to an $850,000 one-bedroom hotel suite.