An online furniture store is making the leap from clicks to bricks.
Interior Define has leased its first city location, at 68 Greene St. in Soho between Broome and Prince Streets.
The 2,600-square-foot store is on the ground floor of the 1800s-era former wool and textile factory. When it opens in mid-May, a rear skylight will aid in showing off Interior Define’s customizable furniture and its variety of fabrics.
Justin Fantasia of RKF and Bennett Bark of The Retail Connection represented Interior Define in the transaction. The building owners were represented by Marcelo Duek of Wilson Properties and according to CoStar data, had an asking rent of $230 per square foot.
The Chicago-based brand previously opened a “guideshop” at its headquarters in the Windy City, thus joining brands from Amazon to Bonobos, Warby Parker and Casper that have made the leap from screen to showroom.
