Tom Brady is using his muscle power to back TB12, a fitness and wellness brand that is now seeking space in Manhattan — where the athlete also has a Tribeca apartment and enjoys life around the Big Apple with model wife Gisele Bündchen.
Brady, who has already put his Brookline, Mass., home on the market, is thought to be setting up his life post-New England Patriots.
But will the quarterback’s venture with co-founder Alex Guerrero turn off New York’s Giants and Jets fans? Fuhgeddaboudit! Conducting an informal survey around Hudson Yards and Chelsea on Tuesday before the Patriots trounced the Jets, most NY-area football fans felt Brady’s venture would be accepted by rabid New Yorkers. There are enough Boston transplants and those who respect his six-Super Bowl wins and career.
Already open in Foxboro, Mass., by the Patriots’ stadium, and in the tony Boston neighborhood of Back Bay, Brady is seeking a Big Apple spot with enough elbow room to plant a TB12 Performance & Recovery Center.
TB12’s Boston-based broker, Corey Bialow of Bialow Real Estate, declined comment on the search.
