Looking good just got easier. We hear Ulta Beauty is opening a 12,000-square-foot flagship at Two Herald Square, just east and next to Victoria’s Secret on West 34th Street.
The slice of the former H&M space has 12,000 square feet on the ground and roughly 6,000 square feet on the lower storage level of the building.
Pat Breslin of Colliers International represented Ulta, just as he did for its store at 188 E. 86th St. and others in the boroughs. The publicly listed beauty brand has 1,100 locations around the country.
SL Green’s Brett Herschenfeld represented the company in-house. An RKF-Newmark team represents the building’s retail space. The asking rent was $550 per square foot. The companies declined to comment or did not return calls or e-mails prior to deadline.
Founded in 1990 by Richard E. George and Terry Hanson, its current CEO Mary Dillon joined Ulta in 2013. The company is headquartered in Bolingbrook, Ill., and prides itself on carrying 25,000 products — from 500 companies — at all price points.
