If you can’t lick ’em, join ’em.
After leasing portions of its buildings to various co-working companies, Tishman Speyer is launching Studio, its own co-working brand, in Rockefeller Center — with plans to roll it out in its buildings around the world.
Studio will launch on Nov. 1 in the 35,000-square-foot second floor of 600 Fifth Ave. on the northwest corner of 48th Street.
But the company has already pre-leased so much space and received such additional interest that expansion is already in the works, said EB Kelly of Tishman Speyer.
Like other building owners, TS has been keeping a sharp eye on co-working as similar operations have expanded rapidly in New York — and around the world.
Earlier this month, TS signed the Dutch-born Spaces to 110,000 square feet at its Chrysler Building.
It also signed WeWork to 250,000 square feet at The Jacx, its upcoming twin-towered, 1.2 million-square-foot Queens Plaza office and retail project on Jackson Avenue.
“Having our own brand and running it ourselves enables us to serve our tenants in a more bespoke way and offer them an environment consistent with the experience they expect from a Tishman Speyer building,” said Kelly.
Studio will enable TS to serve its existing tenants and bring new ones into its global fold.
Rock Center’s Studio denizens will have access to its ZO concierge and services, such as backup day care and medical professionals, along with Clubhouse by ZO, its amenity center at One Rockefeller Plaza that has lounge areas, outdoor space, foosball and nap pods.
There’s a similar space at 30 Rock. Studio can provide private spaces for “squads,” and from two desks on upwards, Kelly said. Current pricing ranges from $450 per month for a flex desk to $22,500 for 30 desks, with larger private spaces available.
Studio will be opening next in Boston, DC, Chicago and Beverly Hills, and in Germany.