Priceline’s Asian-focused travel site, Agoda, is expanding to a full floor at the Empire State Building.

Agoda is currently on 7,600 square feet on the 47th floor and will be moving up and expanding to the entire 27,000- square-foot 66th floor.

Deborah van der Heyden, Paul Ferraro and Matt Livingston of JLL represented Agoda in the 10-year deal. Fred Posniak and Shanae Ursini of the Empire State Realty Trust along with Paul Glickman, Jonathan Fanuzzi, Simon Landmann, Kip Orban and Harley Dalton of JLL represented ownership. The asking rent was $72 per square foot.

Founded in 2005, Agoda became part of Priceline in 2007. It now has roughly 3,500 people speaking 40 languages in 30 offices around the world to help people book 1 million accommodations a year.

The ESB has also begun a $120 million capital plan to improve its Urban Campus experience for tenants, retailers and tourists.

Owner ESRT just announced it will create a new designated entrance to its own observatory in former retail space at the far western end of the building. In the first half of 2017, the observatory, the most visited in NYC, took in $54.9 million from 1,762,000 visitors or just over $31 per entry, its new financial filings reveal.