Brick-and-mortar retailers know their biggest challenge: Getting consumers off their devices and duffs, and into the stores.

That’s why experiential retail — which aims to lure people back into real-world stores with interactive gambits, such as in-store cafes, craft projects, and the chance to play with and personalize products — has been on the rise for several years now.

“You can buy anything you want from your couch,” says Jason Pruger, executive vice president, Newmark Grubb Knight Frank. “To get over the convenience, you have to make it experiential.”

And the fun has just begun.

“We’re at the beginning of a wave that hasn’t scratched the surface,” says Joshua Strauss, executive vice president, RKF.

Indeed, a whole new crop of experiential retail concepts made waves in the city in 2016.

Chobani opened up a second café, this one in Tribeca (255 Greenwich St.); its first, in Soho (152 Prince St.), opened in 2012.

Samsung has taken over all of 837 Washington St. (below, left) with virtual reality trials, a phone-decorating hub and more.Handout
Handout

Fujifilm opened the Wonder Photo Shop in the Flatiron District at 176 Fifth Ave., as a place where customers can sample products, bring their mobile photos to life with a cornucopia of arts and crafts projects, and even instant print cameras.

And Samsung opened Samsung 837 in the Meatpacking District at 837 Washington St., in a building as unique as the Apple cube.

There’s an immersive virtual reality tunnel, a playroom for decorating phone covers, a cafe, and ongoing events. (When the Time Warner Center opened in 2004, it included the Samsung Experience, a futuristic techie playground that closed in 2011.)

Pepsi, which years ago was negotiating for a superstore in Times Square, is trying a subtler form of marketing with the restaurant Kola House, now open at 408 W. 15th St. in the Meatpacking District.

Named for the soda’s base ingredient, the kola nut, the restaurant has unique drinks curated by an “alchemist.”

Logos are few and far between. (Some Yelp reviewers seem totally unaware of its relationship with the international conglomerate, so maybe it’s too subtle?)

Drink up at Pepsi-run restaurant Kola House on 15th Street.Handout

And Victoria’s Secret, whose new flagship is now at Vornado Realty Trust’s 640 Fifth Ave., houses a museum area on its third floor, filled with its fanciful angel costumes.

“Every retailer up and down Fifth and Madison and in Soho is trying some experiential concept,” says Richard Hodos, vice chairman of CBRE, who represented Victoria’s Secret in the deal. “Whether it’s Polo adding Ralph’s Coffee or the Polo restaurant [both at 711 Fifth Ave.] it not only creates initial shoppers but also keeps people in the stores longer.”

And more are on their way.

Under Armour’s CEO Kevin Plank says its 55,000-square-foot store at 767 Fifth Ave. will be chock full of experiences to keep people coming in the door. The company recently revealed, for instance, that it will have spinning and interactive displays that reimagine the “old” 20-foot “wall of shoes.” (In Orlando, Under Armour’s new store has 3-D displays featuring star athletes, which are activated by a customer’s mobile device.)

Not long ago, Dyson signed a lease for a 3,187-square-foot space at 640 Fifth Ave. for a Dyson Demo store, through Matthew Seigel of Thor Retail Advisors. Its CEO, Max Conze, previously said Dyson wanted to open a New York store similar to the one recently opened in London on Oxford Street, a stylish space where consumers can try out the products. (The 640 Fifth Ave. space is occupied by a Nespresso Boutique Bar pop-up cafe through April.)

Camera maker Fuji wants customers to feel at home at its Flatiron “Wonder Store.”Handout

Years ago, Coca-Cola had a store at the base of its offices at the same 711 Fifth Ave. building where it sold logo tchotchkes like trays and mugs. Today, retail brokers say, Coke is among those scouring Times Square for space for an experiential concept. It already operates the World of Coca-Cola in Atlanta and recently opened the Coca-Cola Store in Orlando. The company did not return a request for comment.

Similarly, sources say Budweiser’s parent, Anheuser-Busch, is circling Times Square for a bar/restaurant. The company did not return a request for comment.

The Hip Hop Hall of Fame is also thinking big: Along with a five-star hotel, its founder, JT Thompson, wants to develop a museum, concert venue, stores, a bar, restaurants, a gift shop, television studios and more. Thompson is in negotiations for development sites around Times Square and Harlem with the team of Stuart Lilien and Hillel Horovitz of The Lansco Corporation.

“It’s all entertainment and experience now,” says Faith Hope Consolo of Douglas Elliman Retail. “It’s just finding the right location.”